PROJECT BRIEF

Through the use of technical search engine optimization tactics, Search Appeal redesigned a priority service page. Our focus was educating the potential patient while guiding them through the information that would answer their questions on their journey to become a patient. Highlighting real patient testimonials within the content while including multiple calls to action will improve the conversion rate of the service page.

FEATURES & IMPROVEMENTS

OPTIMIZED CONTENT

Search Appeal completed keyword research, updating the content to reflect significant findings. The foundation of optimized content will improve the search engine results for the service page.

CALLS TO ACTION

The previous landing page had no calls to action, asking the site user to register for services or sign up for the practice email list. The new landing page incorporates five calls to action.

CONTENT STORY & FLOW

Search Appeal reorganized the on-page content, creating a better user flow through the page, allowing folks to learn as they navigate.

REAL CLIENT TESTIMONIALS

Proof of positive services is an important factor when promoting yourself online. Incorporating a real review from a real patient creates trust and reliability.

LANDING PAGE – BEFORE

LANDING PAGE – AFTER

REAL TALK FROM THE CLIENT

… coming soon…

Lindsay Scharfstein, Ph.D.
Founder, Rockville Therapy Center LLC
Director, Confident Kids Camp-DC Metro for Selective Mutism
Licensed Psychologist in MD, VA

LET’S TALK

We work with you to improve your business’ appearance and effectiveness in search engine results through an expertly guided process.

It all starts with the first conversation — let’s get to know each other!