Google Analytics goal tracking was set up to manage online ordering goals and reporting. Marketing tasks like tracking the percentages of guests ordering versus return orders and seeing the referral source (like an Instagram post!) of online visitors is now a possibility.
Google Search Console was set up to monitor, maintain, and troubleshoot the site’s presence in the search results. This differs from Google Analytics in the sense that it reports external data from the search engine, not local data recorded from the website. Through effective use of these tools, Search Appeal was able to confirm that Google could discover the site, develop, track and manage measurable and actionable goals, and improve the restaurant’s presence in local search.