What’s the goal of a technical SEO Audit?

The goal of our technical onsite search engine optimization audit is to identify and prioritize SEO opportunities and technical optimization weakness in an attempt to satisfy Google’s Mission in a way that applies to the business via the evaluation of a current, existing website.

Ok, so what’s Google’s Mission?

“Organize the world’s information and make it universally accessible and useful.”

Ok, so how do we do it?

A full onsite and technical optimization evaluation of your existing website.  The result is a customized plan of action for targeted performance improvement in organic search engine results.

When all is said and done, you will have a prioritized list of what to do to get your website out performing your competition. You can have your team fix the issues we find, or you can hire Search Appeal.

Why work with Search Appeal?

Onsite SEO is the foundation of a website that gives it the potential to rank in search engines. Without proper onsite SEO and organization, no matter how much link building you do or money you spend, the likelihood of ranking for your given keywords is slim to none.

It is by far the most important part of SEO in my opinion, and without proper onsite optimization being made, any other SEO efforts are for naught.

I’ve had the pleasure of working with Search Appeal on a few projects, and there truly isn’t anyone else I’d trust more with technical SEO than [them]. I’ve seen a lot of marketers that just don’t get the results clients need.

While some SEO experts go on conference circuits to gain clients and clout, Meghan keeps her head down and gets real work with REAL results.  If you opt to work with Search Appeal, you have my word you’ll be working with them for years to come.

-Sam Edwards; CMO,

What do we cover in an SEO Audit?


Technical SEO is the practice of optimizing a website to facilitate crawling and indexing by search engines. It also involves any technical process meant to improve the search visibility of your website. In order to complete this process, we must first gather baseline data on how your site currently exists. Without this information, we won’t know what to fix.

  • Found URLs & Related Domains

  • Robots.txt Health

  • CMS Health

  • Server Health

  • URL Response Codes // Directives

  • Qualified URLs & SSL Implementation

  • Analytics & Search Console Check
  • Search Results Index
  • Search Console Coverage
  • Page Speed
  • Mobile Core Web Vitals
  • Mobile Usability
  • Mobile Page Experience
  • Site Structure
  • Sitemaps
  • Structured Data & Schema
  • ADA Compliance & Accessibility


Onsite SEO is the foundation which helps facilitate every other digital marketing effort. The on-page portion of The Audit discovery process will highlight any areas of the site that are not keyword focused and/or content aligned.

  • Title Tag Review
  • Meta Description Review
  • Image Optimization Review
  • Duplicate Content Review
  • Canonical Tag Review


The best way to show you how far we come, is to show you where we started! Baseline data for search engine key performance indicators are collected during the Audit process in order to create a point of reference as we move through the optimization campaign.

  • Current Ranking Keywords
  • Ranking Distribution
  • Inbound Link Overview

SEO Audit Site Access

While it’s possible to complete a technical SEO audit without gaining any access to your website, analytics, tracking, or literally anything else… we will be able to provide you with much better results if we are able to dive deep. Providing access allows us to double the amount of data we are able to take a look at during the Audit process.

Don’t worry, if you need help providing us with access or even if you’re unsure if you have access — just let us know, we’re here to help you through this process.

  • Site Admin
  • Google Analytics
  • Search Console
  • Server/Hosting Company

Some Clients We’ve Audited

What others have to say about Search Appeal

Meghan at Search Appeal is an all star! She is extremely professional and creative in her approach to web design. I couldn’t me more pleased with the site she designed for my business and plan to be a repeat customer.

Meghan is so easy to work with and always responds so quickly to our requests. She has helped us create an amazing website that is both aesthetically pleasing and functional!

Elaine Valenza, EV Nutrition

Phenomenal service and expertise! Meghan took the old clunky website that came with a business I bought and transformed it into a lightning-fast current-looking site at a fair price and in reasonable time. I highly recommend her service!

Frank Giacomelli, Palm Beach Businesss Broker

… a detail-oriented Web Designer who takes your business concept from initiation to implementation without losing sight of the strategic objective. I would strongly recommend Meghan to any business who wants their product developed on-time with fantastic results.

Mark Thush, Thush Law
Meghan is an expert at what she does! You can talk to her for just 5 minutes to understand this. She sees the opportunities for your business that others do not and can actually implement what’s needed to make it a reality.
Shana Ostrovitz, Executive Director, 1909
Run don’t walk to hire this company. We have been in business for more than 20 years and this has been by far the best experience in terms of website development and SEO. We highly recommend Search Appeal!
Angelica Steinker, Courteous Canine
Meghan is an SEO rockstar, she keeps her head down and gets real work with REAL results. I’ve had the pleasure of working with her and there truly isn’t anyone else I’d trust more with technical SEO than her. I appreciate that she keeps it real and transparent. You can trust that what she says, she means. And if she doesn’t have an answer for a question you ask, you better bet she’s going to find the answer. If you opt to work with Search Appeal, you have my word you’ll be working with them for years to come.
Sam Edwards, CMO,
I would highly recommend Meghan for all of your Design & SEO needs! Not only is she extremely knowledgeable with what is needed to keep your company ranking well in search engines but her Wordpress website designs are thoughtful, relevant, and user friendly.
Danielle Casey, Founder, 1909