A Shade Above Window Fashions – a south Florida second generation, regional family business – had been in business for 37 years before being faced with a feeling of unease about their business website. It had been some time that they felt their web person was able to provide reasonable answers, ideas, or any communication for that matter.
An audit conducted by Search Appeal revealed what was going on behind the scenes: the site had excessive 466 URLs, many of which were ineffective due to keyword stuffing, and too many large image galleries drastically slowing the site down accompanied by poor hosting.
Search Appeal had turned a rotting log and uncovered a mess of problems affecting the site’s ability to perform. These problems were enough to warrant the firing of the previous SEO. This didn’t happen smoothly, however, as the old hire technically owned the rights to domain under which the company had been operating, and refused to hand it over, demanding thousands for the rights to the domain, a completely unfounded and unreasonable price.
Through a powerful collaboration with Search Appeal, A Shade Above was able to build a new website on a new domain, complete with features and functionalities designed based on insights from the Audit conducted beforehand. Search Appeal was there not just to help technically, but to serve as a connection point between their business and the internet, complete with frequent communication and a wholehearted intent to help and not hurt; all coincidentally in a moment of maximum uncertainty at the brink of a global pandemic which would either completely erase the company or thrust its foundation, processes and operations into a heavily modernized form. To help with the pivot, a brand new appointment booking system was built, not only making their lead funnel more efficient, but also facilitating in the shift from operating an open-door showroom to a safer, by-appointment operation fully adapted to the new demands of the external environment. Simultaneously, a foundation for online growth was also being built by developing a creatively unique, technically correct website, ready to serve as the focus of a new PPC campaign led by industry experts at SEO.co.