ABOUT SEARCH APPEAL

“The only constant in this industry is change,

This mindset is fundamental: humbleness, continuous learning, and adaptiveness.”

The search engine optimization industry operates on constant change; we confidently claim it’s the only constant. Search engines and their results are always in flux as algorithms are updated to deliver the best results to the user. As technology advances the search engines do, too.

The future is stagnant for those in the search engine optimization industry that believe that already know all the answers. It’s impossible to promise a specific rank by a specific date because there are so many factors that are out of our control in the process.

A core foundation of Search Appeal is continuing education both as a student and a teacher.

about search appeal west palm beach search engine optimization

“… IF SHE DOESN’T HAVE AN ANSWER FOR A QUESTION YOU ASK, YOU BETTER BET SHE’S GOING TO FIND THE ANSWER.”

Our Mission

Our mission is to help businesses utilizing WordPress to stand out online by creating technically optimized, creatively unique websites that express expertise and create authority with their customers and search engines.

Whether we work on your existing website or build a WordPress website from scratch, we are able to influence your position in search results.

Our Goals

We want you to understand the importance of technical search engine optimization as the foundation to effective online marketing.

We want to define your web presence for your users and search engines.

We want you to be able to make informed marketing decisions in a comprehensive way which includes search engine optimization as a consideration.

Clarity & Communication

Our goal is to improve your standing in search engines so that you make more money. It’s not a secret. In fact, nothing we do is a secret.

We focus on the areas of search engine optimization where we have direct influence and control — the website itself.

By maximizing the technical optimization opportunities of your website we can see ranking positions increase for relevant keywords. The new rankings lead to an increase in impressions. With proper onsite optimization, we increase your click through rate for targeted visitors to the pages of your site they want to find. Lastly, the most important element — when your site is designed in a way that’s easy to use, you’ll see your on site conversions increase as well.

It’s critical for your business that your website speaks clearly to the most important digital audience you have: your customers and search engines.

We believe it’s critical for our business to make sure we speak clearly – and consistently – to the most important audience we have: YOU

Our Mission

Our mission is to help businesses utilizing WordPress to stand out online by creating technically optimized, creatively unique websites that express expertise and create authority with their customers and search engines.

Whether we work on your existing website or build a WordPress website from scratch, we are able to influence your position in search results.

Our Goals

We want you to understand the importance of technical search engine optimization as the foundation to effective online marketing.

We want to define your web presence for your users and search engines.

We want you to be able to make informed marketing decisions in a comprehensive way which includes search engine optimization as a consideration.

Clarity & Communication

Our goal is to improve your standing in search engines so that you make more money. It’s not a secret. In fact, nothing we do is a secret.

We focus on the areas of search engine optimization where we have direct influence and control — the website itself.

By maximizing the technical optimization opportunities of your website we can see ranking positions increase for relevant keywords. The new rankings lead to an increase in impressions. With proper onsite optimization, we increase your click through rate for targeted visitors to the pages of your site they want to find. Lastly, the most important element — when your site is designed in a way that’s easy to use, you’ll see your on site conversions increase as well.

It’s critical for your business that your website speaks clearly to the most important digital audience you have: your customers and search engines.

We believe it’s critical for our business to make sure we speak clearly – and consistently – to the most important audience we have: YOU

*Interesting Details

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Miles run since 2014
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Years Working in WordPress
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