ABOUT SEARCH APPEAL
“The only constant in this industry is change,
This mindset is fundamental: humbleness, continuous learning, and adaptiveness.”
[source]
The search engine optimization industry operates on constant change; we confidently claim it’s the only constant. Search engines and their results are always in flux as algorithms are updated to deliver the best results to the user. As technology advances the search engines do, too.
The future is stagnant for those in the search engine optimization industry that believe that already know all the answers. It’s impossible to promise a specific rank by a specific date because there are so many factors that are out of our control in the process.
A core foundation of Search Appeal is continuing education both as a student and a teacher.
“… IF SHE DOESN’T HAVE AN ANSWER FOR A QUESTION YOU ASK, YOU BETTER BET SHE’S GOING TO FIND THE ANSWER.”
Our Mission
Our mission is to help businesses utilizing WordPress to stand out online by creating technically optimized, creatively unique websites that express expertise and create authority with their customers and search engines.
Whether we work on your existing website or build a WordPress website from scratch, we are able to influence your position in search results.
Our Goals
We want you to understand the importance of technical search engine optimization as the foundation to effective online marketing.
We want to define your web presence for your users and search engines.
We want you to be able to make informed marketing decisions in a comprehensive way which includes search engine optimization as a consideration.
Clarity & Communication
Our goal is to improve your standing in search engines so that you make more money. It’s not a secret. In fact, nothing we do is a secret.
We focus on the areas of search engine optimization where we have direct influence and control — the website itself.
By maximizing the technical optimization opportunities of your website we can see ranking positions increase for relevant keywords. The new rankings lead to an increase in impressions. With proper onsite optimization, we increase your click through rate for targeted visitors to the pages of your site they want to find. Lastly, the most important element — when your site is designed in a way that’s easy to use, you’ll see your on site conversions increase as well.
It’s critical for your business that your website speaks clearly to the most important digital audience you have: your customers and search engines.
We believe it’s critical for our business to make sure we speak clearly – and consistently – to the most important audience we have: YOU
Our Mission
Our mission is to help businesses utilizing WordPress to stand out online by creating technically optimized, creatively unique websites that express expertise and create authority with their customers and search engines.
Whether we work on your existing website or build a WordPress website from scratch, we are able to influence your position in search results.
Our Goals
We want you to understand the importance of technical search engine optimization as the foundation to effective online marketing.
We want to define your web presence for your users and search engines.
We want you to be able to make informed marketing decisions in a comprehensive way which includes search engine optimization as a consideration.
Clarity & Communication
Our goal is to improve your standing in search engines so that you make more money. It’s not a secret. In fact, nothing we do is a secret.
We focus on the areas of search engine optimization where we have direct influence and control — the website itself.
By maximizing the technical optimization opportunities of your website we can see ranking positions increase for relevant keywords. The new rankings lead to an increase in impressions. With proper onsite optimization, we increase your click through rate for targeted visitors to the pages of your site they want to find. Lastly, the most important element — when your site is designed in a way that’s easy to use, you’ll see your on site conversions increase as well.
It’s critical for your business that your website speaks clearly to the most important digital audience you have: your customers and search engines.
We believe it’s critical for our business to make sure we speak clearly – and consistently – to the most important audience we have: YOU
*Interesting Details
What others have to say about Search Appeal
Phenomenal service and expertise! Meghan took the old clunky website that came with a business I bought and transformed it into a lightning-fast current-looking site at a fair price and in reasonable time. I highly recommend her service!
Meghan is an SEO rockstar, she keeps her head down and gets real work with REAL results. I’ve had the pleasure of working with her and there truly isn’t anyone else I’d trust more with technical SEO than her. I appreciate that she keeps it real and transparent. You can trust that what she says, she means. And if she doesn’t have an answer for a question you ask, you better bet she’s going to find the answer. If you opt to work with Search Appeal, you have my word you’ll be working with them for years to come.
Meghan is so easy to work with and always responds so quickly to our requests. She has helped us create an amazing website that is both aesthetically pleasing and functional!
I would highly recommend Meghan for all of your Design & SEO needs! Not only is she extremely knowledgeable with what is needed to keep your company ranking well in search engines but her Wordpress website designs are thoughtful, relevant, and user friendly.
… a detail-oriented Web Designer who takes your business concept from initiation to implementation without losing sight of the strategic objective. I would strongly recommend Meghan to any business who wants their product developed on-time with fantastic results.
Meghan is an expert at what she does! You can talk to her for just 5 minutes to understand this. She sees the opportunities for your business that others do not and can actually implement what’s needed to make it a reality.
Run don’t walk to hire this company. We have been in business for more than 20 years and this has been by far the best experience in terms of website development and SEO. We highly recommend Search Appeal!
Meghan at Search Appeal is an all star! She is extremely professional and creative in her approach to web design. I couldn’t me more pleased with the site she designed for my business and plan to be a repeat customer.