Keyword & Content Campaign Brief

    // YOUR DETAILS

    // COMPANY/BRAND SOCIAL MEDIA

    // TECHNICAL DETAILS

    Did you provide website admin access to Meghan@Search-Appeal.com?

    Do you have Search Console connected and running on your website?

    Do you have Google Analytics connected and running on your website?

    Do you have any other tracking connected and running on your website?

    If yes, what are you using?

    // CAMPAIGN DETAILS

    Focus Landing Page for Campaign

    Please provide a few seed keywords.
    Your seed keywords are used as a starting place to our keyword strategy. When coming up with seed keywords, we often start with your best guess (Yes, that's true), some intuition, and real-world search experience.

    Here are questions you can ask to help:

    • If someone were just beginning to research the topic of my site, what words would they use to start?

    • What keywords do I think I want to rank for?
      Please separate your keyword terms with commas.

    // DEFINING GOALS & MEASURING SUCCESS

    What is the purpose of your website? (check all that apply)

    What are your goals for your this keyword and content campaign?

    Do you have measurable objectives for the campaign?
    What would make this project a huge success in your mind?

    // THE COMPETITION

    Who are your competitors or who you might be compared with? How do you differ from them?

    Where do you want to place yourself relative to your competition?
    Are you budget-friendly? Are you faster? Are you the premium choice?

    // AUDIENCE & MESSAGE

    Who is your target audience for this campaign?

    What’s the main message your website customers and audience should be left with?

    What is the main benefit (not a feature) that the customer receives from your product or service?

    What is the tone of the site? Tone is a verbal expression of mood best adapted according to the audience. You present the same information very differently to, say, a 4-year-old as opposed to a 40-year-old. You do that through tone of voice: the words you choose and the way that you structure them. (check all that apply)

    Any additional information you want to share?