A Shade Above Window Fashions is a window coverings retailer with multiple South Florida locations. The business is family owned and operated, with the third generation in place running the business. The website, launched in the summer of 2020 and continuously maintained by Search Appeal, was a huge step towards bringing the business forward allowing them to begin utilizing their online presence to increase sales during the pandemic.
Through the use of technical search engine optimization tactics, Search Appeal was able to assist with transitioning the business online appointment booking – altering the traditional ‘walk-in only’ way they had been doing business since 1984. Making the switch to appointments allowed them to continue to operate safely during the pandemic. Appointments were offered virtually or in person, with a custom installation of Latepoint booking software.
HOMEPAGE – ABOVE THE FOLD
FEATURES & FUNCTIONS
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ONLINE BOOKING &
APPOINTMENT MANAGEMENT SYSTEM
Sales people are able to manually add appointments, manage upcoming appointments, make internal work or order notes, and communicate directly with the client. The system texts both the sales person and the client regarding the upcoming appointment date, time, and location.
Website visitors can view product large product images without feeling the impact of a slow-loading site. Images are sized properly and optimized so that site visitors can view extensive products gallery images.
Each product page section was carefully curated using technical optimization-lead research tactics, leading to better targeted site content. The search landscape was considered.
A secondary website was created on a subdomain to allow the expanding company to better manage warranty work orders. The site is a design-duplicate of the main website, however it is totally blocked from search engines. The website allows for the internal installing crew members to organize and track their work orders. The sales people have access so they can communicate with their customers in a timely manner.
In early 2020, A Shade Above discovered that their former web person had purchased their domain (10 years ago!) and wanted thousands of dollars for ownership rights to it it, despite the business owner’s understanding that the former web person had purchased the domain on his behalf. Via an Audit we discovered the true value and we proceed with abandoning the previous domain in favor of a better branded domain. Within 6 months, we had surpassed the former domain’s stats on all fronts.
The new main business website receives close to 3k impressions in search a day and competes on the front page for many terms including, ‘window treatments,’ ‘blinds for sliding glass doors,’ ‘motorized blackout shades,’ ‘interior shutters for sliding glass doors,’ and many more (seriously, thousands more!)
The brand continues to expand, recently having opened a new store in early 2021, with another planned in South Florida in 2022. Multiple positions were created as the company continues to grow. A secondary website to support their warranty and installation team was created. The new service system can be accessed by all technicians and has led to happier customers and more correct order fulfillment.
REAL TALK FROM THE CLIENT
“We just sold our second [product] ever. The guy found us online, didn’t even visit the showroom. Did it all by website, photos, and phone.
We had our best December and January ever.”
Owner, A Shade Above Window Fashions
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