PROJECT BRIEF
Girls Pint Out is a national organization that supports women in brewing. Through a multiple-year long journey with the GPO group, Search Appeal worked with the Advisory Board to design a custom website to support their growing national membership, and many local chapter heads that needed a singular place to call home online.
The website, officially launched in 2018 and continuously maintained by Search Appeal, contains many custom functionality features including: moderated public article submission; Chapter-head admin area to manage events, social links, and chapter-specific content; national event calendar; searchable chapter map with contact details; an online shopping area; and an area to recognize the National Advisory Board of volunteers.
FEATURES & FUNCTIONS
CHAPTER MAP
Potential members can find out if there is a GPO chapter near them
ONLINE STORE
Visitors can shop online for GPO swag with products listed on the site
ARTICLE SUBMISSION
Anyone can submit and article for potential publishing on the site
EVENT CALENDAR
Chapter leads are able to submit their chapter’s events in one area
START A CHAPTER
Potential chapter heads can submit a New Chapter Application online
CHAPTER HEAD BACKEND
Chapter leads can login, manage their events and social information
SOLUTIONS
EMPOWERMENT
The internal training team are now able to self-maintain an organized digital space of information that did exist on the previous website.
REACH
Because everything is being promoted in one website, the individual chapters are able to promote a stronger centralized brand with a larger share of voice in the market.
GROWTH
The added ability to promote their chapters and gain better sponsorships has promoted membership and chapter growth since the launch of the site in 2018.
ADDITIONAL WORDPRESS CREATIVE
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