Project Description

PROJECT BRIEF

Girls Pint Out is a national organization that supports women in brewing. Through a multiple-year long journey with the GPO group, Search Appeal worked with the Advisory Board to design a custom website to support their growing national membership, and many local chapter heads that needed a singular place to call home online.

The website, officially launched in 2018 and continuously maintained by Search Appeal, contains many custom functionality features including: moderated public article submission; Chapter-head admin area to manage events, social links, and chapter-specific content; national event calendar; searchable chapter map with contact details; an online shopping area; and an area to recognize the National Advisory Board of volunteers.

FEATURES & FUNCTIONS

CHAPTER MAP

Potential members can find out if there is a GPO chapter near them

ONLINE STORE

Visitors can shop online for GPO swag with products listed on the site

ARTICLE SUBMISSION

Anyone can submit and article for potential publishing on the site

EVENT CALENDAR

Chapter leads are able to submit their chapter’s events in one area

START A CHAPTER

Potential chapter heads can submit a New Chapter Application online

CHAPTER HEAD BACKEND

Chapter leads can login, manage their events and social information

SOLUTIONS

EMPOWERMENT

The local chapter leads are now able to self-maintain a centrally-located digital space creating a national unity in the group that did exist on the previous website.

REACH

Because everything is being promoted in one website, the individual chapters are able to promote a stronger centralized brand with a larger share of voice in the market.

GROWTH

The added ability to promote their chapters and gain better sponsorships has promoted membership and chapter growth since the launch of the site in 2018.

ADDITIONAL CREATIVE

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