Courteous Canine is a dog training facility in Tampa, Florida. Owner, professional dog trainer, and author, Angelica Steinker was advised to partner with a technical search engine optimization specialist due to the nature of her website structure. After years of working with various optimization teams, the site had become bloated with overly optimized, duplicate pages. The class registration process was confusing and difficult to manage. The website was impossible to maintain and update.
Through the use of a detailed technical SEO Audit, we were able to compile a full list of site pages and get a total understanding of the site. Examining the user flow of the website allowed us to restructure and simplify the process for would-be clients. Partnering with an in-house PHP programmer, we created a WordPress website that paired with a custom PHP ‘hub’ for the class registration process.
WATER SPORTS PAGE – ABOVE THE FOLD
WORDPRESS WEBSITE FEATURES & FUNCTIONS
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During the prep process, the client established that she hated the way the FAQs looked and worked on her site. They were ugly and in the way – all over the place! We created a simple design that allowed for FAQs to be updated and edited in one area within the back-end, while the content can be displayed on multiple various category-based pages.
Inititally, the pricing was displayed througout the website, within each class description. This lead to a challenge when updating the website. Now, the pricing tables are built to be edited in one place, which will reflect in every instance on the site.
Wait list and agreements forms were all updated in design to reflect the new look of the website. An entire secondary section of all forms was removed for more streamlined usability.
The client was very happy to have so many genuine positive reviews. However, they were being housed on three various review pages. We broke down the reviews by subject matter then displayed them on the matching service pages. Each review is cited to its source providing more credibility for the site.
FROM THE CLIENT
“Run don’t walk to hire this company. We have been in business for more than 20 years and this has been by far the best experience in terms of website development and SEO. We highly recommend Search Appeal!”
Angelica Steinker, M.Ed., PCBC-A, AABP-DBCT, CDBC, CAP2
Owner, Courteous Canine, Inc.
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